Sure the new GoPro Hero4 has some amazing specs, but I wasn’t too crazy about the price jump. Fortunately, there’s a way of getting it for $400 instead of $500. First, become a member of REI if you’re not already. Second, a few times a year REI members can purchase one full-price item for 20% off. Use that to buy a GoPro Hero4 Black. Or whatever edition you would like. I purchased my Hero3+ for $300 using the 20% coupon and my 10% membership dividend.
No, I don’t work for REI, I just like shopping there.